It’s been six months since DJ Shimza’s debut album Shimuzic was released, but the 13 tracks project has failed to live up to its hype – and it is all Black Coffee’s fault.
This is according to the unhappy Shimza – who signed with the legendary Black Coffee’s record label, Soulistic Music, in 2013.
With Coffee’s global influence in the house music scene, Shimza, 26, believes the reason his album is still sitting at ‘8 500 copies sold’ is because the award-winning producer of song of the year contender We Dance Again never promoted it as expected.
Instead, the 39-year-old Coffee, real name Nkosinathi Maphumulo, neglected his artist’s album and focused on promoting his latest album, Pieces of Me – which has reached platinum (50 000 copies sold) within the first two months of the release.
This infuriates Shimza, born Ashley Kholofelo Raphala, who claims to have been pushing his album alone without the support from his employer.
Speaking to Sunday World, the Tembisa-born and founder of Shimuzic Productions company said: “Black Coffee, as my boss, has never mentioned my album, including when it was released.
“I feel he should have at least done that, then my album wouldn’t be sitting at 8 500 copies sold since June. Many people feel the same way.
“I’ve been pushing my album alone from day one, and really don’t want to point fingers at anyone.”
With his unpleasant experience with one of the top record labels in South Africa, what advice would Shimza offer to upcoming artists?
“All I can say is that young and talented artists must do things for themselves and not sign with big labels,” he said.
Earlier this year, it was reported that Culoe De Song and DJ Kabila left Soulistic Music for the same reason.