It took a couple of days to recover from a long weekend of musical entertainment, which took place in Midrand, Gauteng – where we raised the roof at Truth Nightclub until Freedom Day.
Raise The Roof – the new annual ‘super club’ concept pioneering South African industry powerhouse Soul Candi and Soulistic Music in association with Castle Lite and Channel O – launched on Sunday 26 April.
With the set up of five stages to showcase different genres and more than 50 artists billed to celebrate the birth of the new entertainment child named Raise The Roof, the temptation to be part of this experience was irresistible.
When the invitation to attend the concert landed in my inbox, I made up my mind on the spot: count me in, Midrand.
The thought of missing out on watching my favourite musicians – including K.O, DJ Black Coffee, Shimza, Riky Rick, Black Motion, Ralf Gum, Major League, Heavy K and Big Nuz – was heartbreaking. It was not worth entertaining.
The only troubling dilemma that approached my mind was how I was going to watch all my favourites, because some were scheduled to perform simultaneously. Nevertheless, I was mentally and physically prepared to party until morning.
According to the timetable, the launch celebration was supposed to start at midday; however, in an attempt to keep the infamous African time management tradition on the map, I arrived at the venue 2 hours late. To my little surprise, it turned out I was a few hours early. But I didn’t panic.
I kept my eyes busy while walking around observing the scenery set up, lights, sound, props, and special effects for a production (pretending to know what I was doing). Avant Garde Vintage Lounge (#2SidesOfTheBeat) stage was already in action, so I went to warm up until other arenas kicked off their gears.
When the roof started to be raised late in the afternoon, it was madness – great performances everywhere. There was nowhere to hide your dancing skills.
With so many incredible performances, I must admit, Cashtime Life stage left me with one word of appreciation: Wow! These rappers are taking South African hip hop to the next level. Furthermore, after watching MaE’s performance – which got me jumping up and down with no signs of getting tired – I actually think he is one of the most underrated MCs in SA.
Then while dancing to King Black Coffee and Shimza’s set, I couldn’t help asking: has South Africa discovered the new version of DJ Vetkoek and Mahoota? Coffee and Shim’s combination is winning – and it is definitely a crowd-puller.
Although I didn’t get much time to dance at the Afrotainment stage, DJ Tira and his entourage proved that Durban truly rocks! Fans loved their stage presence.
One of my biggest regrets was the failure to spend enough time at the House Afrika Record stage. That said, from the feedback I received, legends such as Ralf Gum, Vinny Da Vinci and others delivered as anticipated.
Mi Casa and Euphonik were also my highlights of the night. So many highlights to share… but permit me to selfishly keep some to myself and urge you to attend next year.
My first impression verdict: Truth is such a quality nightclub. The venue is huge enough to host such a massive event. The parking space is usually a big concern at nightclubs, but the one at Truth is big and safe – there was no dancing while worried about your car.
Raise The Roof lived up to its hype. It was literally on fire! It is not surprising that it was trending on Twitter for nearly a week. I am certainly not missing the next one.
Thanks to Sheree O’Brien, the publicist and founder of Splakavellis Management, for the invite.
For those who missed it, this was the full line-up:
House Afrika Record Stage
- Sir LSG
- Tim White
- Vinny Da Vinci
- DJ Christos
- Ralf Gum
- Charles Webster
- Julian Gomes
Soul Candi Live & Soulistic Music Stage
- DJ China
- Mo Flava
- Lulo Café
- Sai & Ribatone
- Fistaz Mixwell
- Heavy K
- Mi Casa
- Black Coffee & Shimza (The Rhythm)
- Black Coffee & Shimza (The Rhythm)
- Black Motion
- Durbans Finest
Avant Garde Vintage Lounge (#2SidesOfTheBeat) Stage
- DJ Bubbles
- Trev The Japanesse
- Tha Muzik
- Kid Fonque
- DJ Claude
Cash Time Life Stage
- Cover The Great
- Carver The Great
- Riky Rick
- Ms Cosmo
- Kid X
- Major League
- Naked DJ
- Undisputed Boyz
- Dj Target No Ndile
- Dream Team
- DJ Tira
- DJ Boonu
- Big Nuz
- DJ Bongs
- Museeq IQ