Marie Claire SA has been under fire for their Women’s Month campaign against women abuse, using men in stilettos, including DJ Euphonik.
The radio and club DJ was romantically involved with radio and TV presenter Bonang Matheba and their relationship ended on a sour note, as Matheba alleged the DJ had physically abused her.
Marie Claire team apologises for approaching DJ Euphonik to be part of #MCInHerShoes campaign.
Here is the statement:
‘To those who have engaged with the #MCInHerShoes campaign, your critical responses have shown us in no uncertain terms that the campaign was ill-conceived.
‘We have upset so many of you and for this we apologise. Our intention was to spark conversation around gender-based violence in South Africa in a meaningful way – but it is clear that we have not.
‘We made an error of judgment in our choice of personality for this campaign. Being a magazine with a legacy of supporting women’s issues, we should not have approached someone with a history of alleged abuse.
‘We realise our mistake. We will do better.’
The Marie Claire Team